R&B Legend Charlie Wilson Partners With Culture Greetings To Launch Forever Valentine Greeting Card Series

Female and black-owned greeting card brand, Culture Greetings and music legend Charlie Wilson are adding a bit of extra love into the atmosphere this Valentine’s Day with the launch of the Forever Valentine card series. Just in time for everyone’s favorite day to commemorate their love, the new Forever Valentine cards celebrate the everyday love highlighted in Uncle Charlie’s #1 single of the same name. The Forever Valentine card series, which is available exclusively through Culture Greetings, is customizable and can be sent via postal mail or picked-up the same-day at any Walgreens Photo Center across the U.S. Each card will include a special QR-code that links to a special love playlist curated in part by Wilson and Culture Greetings.

Hustle and Soul Magazine got an exclusive interview with Dr. Dionne Mahaffey who is the Founder of Culture Greetings.

Tammy Reese: Please tell us about Culture Greetings?

Dr. Dionne Mahaffey: Culture Greetings is a greeting card platform that allows you to pick a card, personalize a note, and have it sent directly to who you are sending it. We use digital to print technology to accomplish that.

We are integrating with Walgreens for hand deliveries where you can order online and pick up the card from a Walgreens in your area.

Tammy Reese: What inspired you to create Culture Greetings?

Dr. Dionne Mahaffey: I’ve always got greeting cards no matter the occasion. For encouragement, acknowledgment or condolences, and any reason to celebrate I receive greeting cards in the mail.

Being busy it’s not always easy to make it to the store. I started Culture Greetings in 2018 after exploring virtual platforms and walking down the greeting card aisles noticing that the cards weren’t really inclusive.

There are some brands that have made an attempt but sometimes they miss the mark and print cards that are offensive.

It was time to take our culture back because we don’t need other people to empower us when it comes to our culture being represented. It felt like people outside of our community was selling our culture back to us.

So I wanted to create something that was for us, and by us. Where we could find cards that had representation imagery that reflected who we are and we are the benefactors.

Tammy Reese: How did that collaboration come about with Charlie Wilson?

Dr. Dionne Mahaffey: Charlie and his team reached out to us. They were familiar with our brand because people in Charlie’s camp has used our platform before.

They were pleased with our product and he already has a number one hit song “Forever Valentine”.

Who better to partner with than someone for decades has created music that centers around love, empowerment, and connection.

Tammy Reese: What advice would you have for aspiring Black entrepreneurs?

Dr. Dionne Mahaffey: I would say go for it because it’s the perfect time to actually create something. A lot of people are at home and you’re now able to do your day job in an environment where you’re able to create balance and do something for yourself.

Don’t let anything keep you away from your dreams. Yes, we are living in a time where we need to pivot and do business in a different way because of covid. Take those things into consideration and try to build something around what we are being faced with today.