Commencing his musical career at the mere age of sixteen the budding musician, PanamaDaPrince, knew that his prominence was inevitable. The New York City-born musician, fashion designer, and creative director, hails from the East New York section of Brooklyn. He yearned to be a positive influence for future artists. PanamaDaPrince, was influenced by the ambidextrous creative Kanye West. He drew his inspiration for his music through studying the greats of the fashion and entertainment industry. At the inception of Panama’s career, he was a musician-opener for vast notable celebrities. He served as a vital show opener for Wu-Tang & D-Block at Webster Hall in 2013. In addition to opening for rapper Lloyd Banks at Stage 48 the subsequent year. PanamaDaPrince, the multi-creative, initiated his musical career with aspirations to transcend every obstacle. Since the dawn of his career, he has successfully taken on the entertainment industry head-on.
As he continued to elevate in his musical ascendancy; Panama’s brand heightened. The rising musician was presented with various industry junctures. Panama acquired the opportunity to model for international fashion houses, Jeremy Scott x Adidas. The Adidas x Jeremy Scott print campaign was the mere onset of his modeling accolades. Shortly after the print campaign was broadcasted he was chosen to model for the Sabit Fashion show. In which the fashion show debuted on BET.
As PanamaDaPrince transitioned into a household name his television appearances emerged more frequently. Throughout the duration of his career, he has made numerous television appearances. As his brand elevated he’s made cameo appearances on Vh1’s Love and Hip Hop Atlanta, Hip Hop Squares, Uncommon Sense, Joking Off, Wild N Out, and MTV’s Hip Hop POV. In addition, he was sought to be a celebrity interviewee on several radio shows and prominent podcasts. Panama appeared on a variety of shows such as “Vegan Pop Eats” on Fios, “Let It Off podcast”, “ThaLSpot Show”, DTF radio, “Cause and Effect podcast”, “Heat Check Show”, “Flava of the Mic”, and “The Vagabonds Podcast”.
As Panama continued to advance and prevail in his music career his songs picked up syndication. His songs became a virtual success as his song “Annihilation” picked up rotation on “Music Choice”. Furthermore, his music acquired distribution by large streaming houses iheartRadio, Spotify, Tidal, Apple Music, and Pandora. Similar to his brand, his music began elevating in popularity. Thus landing his hit song “Tim Duncan” in rotation at Flight Club in New York City.
Post-pandemic Panama released the highly anticipated “Mase Flow”. The song & music video featured hip-hop legend Fatman Scoop. The song was a virtual success obtaining nearly 30,000 views. Adding to the accolades of Panama’s hit single “Mase Flow”, the video was circulated in the heart of New York City. In which, landed “Mase Flow” on a billboard in Times Square. Fashion being an immense zeal of the musician, Panama, launched his ALPHA clothing brand. He consolidated the knowledge he obtained from networking within the entertainment industry and started his brand. Commencing his clothing line ALPHA in 2016, PanamaDaPrince merged his two passions, fashion, and music. “Transcend every obstacle” and “lead the pack” quickly converted into the clothing brand’s mantra.
With Panama merging his relationships and connections throughout the duration of his fifteen-year career, ALPHA flourished. Growing in its own notoriety, ALPHA has appeared on “Teyana and Iman” on Vh1, “The Rap Game” on Lifetime with Jermaine Dupri, “Black Ink Crew” on Vh1, and the Netflix film “Beats”. In addition, a vast quantity of celebrities has supported the ALPHA clothing brand.
The enormous talent which has supported the brand include “Stranger Things” actor Caleb Mclaughlin, Swizz Beatz, Michael Rainey Jr. from Starz “Power”, Hot 97’s DJ Drewski, Cortez Bryant, rapper Latto, Teyana Taylor, NBA champion Iman Shumpert, Rasheeda from Vh1’s Love & Hip Hop, rapper Dreezy, supermodel Shaun Ross, Oshi* from Vh1’s “Black Ink Crew”, comedian James Davis, director Chris Robinson, radio personality Angela Yee, singer Justine Skye, actor Woody McClain, Hot 97’s Hip Hop Mike, supermodel Ashley Graham, rapper Dave East, and Melyssa Ford.
Panama continues to elevate in his entrepreneurial success. Thus he continues to distribute his music as his ALPHA brand grows. Currently, the notoriety of Panama’s influence has allowed him to collaborate with mainstream brands such as Casio / G-Shock. Additionally leading him to host Jason Lee’s, CEO of “Hollywood Unlocked” birthday celebration.
How did your collaboration with Hip Hop Icon Fatman Scoop come about?
PanamaDaPrince: While in the process of making “Mase Flow”, I always knew that I wanted Scoop’s legendary voice on the record. He and I developed a relationship while chatting on IG live and I eventually ran the idea by him. My friend Jonny Fastlane who works with Scoop also cosigned the concept and Scoop loved it. He’s a real genuine guy, and. I’m glad that it all worked out.
Please tell us about your latest projects and what you have coming up?
PanamaDaPrince: I’m currently working on a new album that I plan on dropping in 2022, as well as a live project that was recorded during one of my shows that will be coming out as well. New designs from my streetwear brand ALPHA will be released in conjunction with the project.
What inspires your music creatively?
PanamaDaPrince: Personal life experiences along with my interactions with people in social settings are what typically inspires my music. I love making music about things that I’ve been through, but I also know what vibe people like since I’m at parties a lot. So there needs to be a healthy balance of catering to what the people want and having relatability in your music.
In what ways do you feel you make a difference in the world with your artistry?
PanamaDaPrince: On the surface, it would seem that a lot of my music is based around bravado. In all reality, it stems from confidence and belief in one’s self. That’s the energy that I’m putting out and would like for people to adapt. So I’d say making people feel more sure about themselves definitely makes a positive difference in the world.
Where can we follow you on social media?
PanamaDaPrince: The people can find me on all social platforms under the handle @PanamaDaPrince
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Multimedia Content Creator Tammy Reese is an Award-Winning Journalist and Writer. Tammy currently serves on the Communications Committee for New York Women In Film and Television. She also is The Founder of Visionary Minds Public Relations and Media.