Healthy and Allergy Friendly Options With Kai’s Baking Studio

We’re always looking to highlight unique businesses that contribute to their community in different ways. Kai’s Baking is a customer-focused keto, gluten-free, and vegan bakery serving delicious baked goods with our customers’ health and wellness as our number one priority. What started as a six-year-old girl, Kai, spending time baking with her dad at home, has grown into a family-owned business with our customers’ health and wellness as our focus. We interviewed Taneka Walker, the wife, and mom behind the brand to learn more about their unique bakery.

How do you differentiate your business from the competition? 

Taneka: We differ from our competitors, with our flavor profile and our consistency. We have a connection to our customers in our community and we have been a part of their journey. Celebrating their improved health and their lifestyle goals. We believe in quality and we don’t compromise on taste.

What has been your most effective marketing strategy to grow your business? 

Taneka: We have done well with social media and knowing who our customers are. We have had bumps in the road, but knowing who our customers are has been what has made our strategy a success.

What’s your best piece of advice for aspiring and new entrepreneurs? 

Taneka: Focus! Figure out what you are good at and focus on that. Don’t jump at every new trend, but don’t be slow to act when you have something to offer to the world. Be good stewards of your resources and run your business like it is going out of business, don’t get comfortable, keep evolving and evaluate often.

Who is your business role model? Why? 

Taneka: Our business role models are a culmination of life experiences, we have people we value in real estate, baking, finance, it’s hard to narrow that down. We feel like having a well-rounded view and reading a lot of books and we watch a lot of podcasts and YouTube videos.

What do you have planned for the next six months? 

Taneka: We plan to make a shift into more wholesale and take on manufacturing for our next level of growth.

Keep up to date @kaisbaking

Tammy Reese

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