Founder of Moy Hair Essentials, Miranda Moy Continues To Make Her Mark In The Beauty Industry

The beauty industry is diverse, innovative, and worth billions of dollars. To be more specific, the global beauty industry market was valued at $511 billion in 2021. It is always amazing to see women of color making their mark in such a lucrative industry. One woman making waves and taking charge is stylist and beauty expert, Miranda Moy.

Miranda was born and raised in Detroit and currently still resides in her hometown. She is the youngest of all her siblings. She grew up in a household of all women. Living in Detroit she was able to get a front-row seat to all things beauty and the importance of how it made you feel about yourself. For her, it wasn’t much of a surprise that she started her business in the beauty industry. After her “big chop” in 2013, she started Moy Hair Essentials with the intent to provide natural hair care products to black women that would help them embrace and appreciate their natural crown. Since then she has been privy to witness so many black women embrace their hair texture, by using her products. What started as just an experiment for her own hair and identity, has turned Moy into a favorite brand in many other households. We had the chance to interview Miranda about her brand and success.

What has been your most effective marketing strategy to grow your business?

I’ve tried several marketing approaches and really learned that just being consistent in your marketing strategy has been the most effective for me. The more I continue to show up authentically and educate others while telling my story, the more I’m able to grow a genuine audience that actually stays engaged throughout my journey.

What’s your best piece of advice for aspiring and new entrepreneurs in the beauty industry?

I just want to say know your market so that you can know how to relate to your audience, and do your research. Also don’t compare yourself to other businesses and brands around you. Focus on what you have, and be the best at that. You don’t have to have a whole line to be successful, quality over quantity.

Who is your business role model? Why?

While I dont have a specific business role model, I am so inspired by so many different people. I recently watched a home tour of Big Sean, who is in a completely different field than I am, and was so inspired and impressed with his success. Not only are we both from the same city but we also went to high school together. To see how his hard work and manifestation have led him to where he is now when we used to walk the same hallways is absolutely inspiring and business role model worthy.

What do you enjoy most about being in the beauty industry?

The beauty industry feels like home to me. It’s easily a part of my everyday lifestyle. Aside from helping women feel empowered about themselves, it’s a billion-dollar industry and I was able to create an opportunity out of passion and interest while building wealth for my family.

What do you find most challenging about being an entrepreneur?

Some challenges that I experienced in entrepreneurship is the acquired level of focus that is needed. Some days aren’t balanced with everything in your life and most days you are putting all your time into your business, but I believe until you can afford to delegate tasks, it’s what has to be done to grow. Unfortunately, those who aren’t entrepreneurs don’t always understand that mindset and you have to be okay with saying no or turning down events to focus. Speaking of delegating tasks, I do believe finding a team that cares about the integrity of your business like you do, can also be a challenge, but right now I operate as most of the team so I’m not quite there yet.

What does a typical day look like for you?

As an entrepreneur, not every day looks the same. After I wake up, I usually try to get a couple of workouts in throughout the week, for my overall well-being and to release those healthy endorphins to jumpstart my day. I then take a look at my online orders and begin preparing those to be shipped, while trying to create some content and take pictures of my products in between. If it’s a scheduled workday, I’ll head to the salon for about 6 hours to take care of my clients, then come home, and check my emails. I’m a night owl so I’ll usually be up on my computer researching the development of my business, applying for grants, completing applications, and/or answering interview questions.

How do you come up with new ideas for your business?

I spend a lot of time brainstorming how I can grow my business and what problems can my business solve then I go about it. I hold a Bachelor of Science degree in performing arts so I tend to take a lot of artistic approaches and make creative choices with my business.

What has been your most significant achievement?

My most significant achievement in regards to my business was during the pandemic. Unfortunately during that time of turmoil, there were a lot of businesses closing and going under. Gratefully for us, our demand was hard to keep up with as a small business, and we reached our peak orders and engagement. That’s when I knew that Moy Hair Essentials could sustain itself as a business and be a big part of the beauty industry.

What do you have planned for the next six months?

In the next two months, I’m so excited to announce I’ll be opening our first retail store for Moy Hair Essentials. This experience will be a pop-up retail store for 6 months, so we’ll get a chance to explore the brick and mortar side of things before taking that big step. I’ll be spending the time in-between working on a launch campaign to build brand awareness and customer engagement.

We love to see it! Be sure to check the brand out online @moyhairessentials

Tammy Reese

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