DESTO DUBB, THE FASHION DESIGNER BEHIND HIP HOP'S MOST DESIRABLE STREETWEAR

DESTO DUBB, THE FASHION DESIGNER BEHIND HIP HOP’S MOST DESIRABLE STREETWEAR

From selling clothes out of his van in a parking lot in downtown Los Angeles to becoming a millionaire businessman within 10 months, Desto Dubb is a young business mogul and the founder of the popular That’s A Awful Lot Of Cough Syrup streetwear brand.

Many may recognize him from the viral video capturing his encounter with the police and the infamous officer’s statement, “That’s a awful lot of cough syrup,” which mobilized the popular brand seen and worn by Hip Hop enthusiasts and celebrities across the world. After spending three years in prison, Desto Dubb launched a cough syrup brand to defy the odds stacked against him. From selling 2–3 hoodies a day out of his van to becoming a successful businessman of two locations, That’s A Awful Lot of Cough Syrup became an instant success.

The long lines at the Melrose Ave store in West Hollywood and exclusive limited drops make the brand one of the most desirable apparels to wear in Hip Hop fashion to date. The former rapper’s rolodex of collabs includes French Montana, Young Thug, Quavo, Coi Leray, the late Drakeo The Ruler, No Jumper, and brands such as West Coast Customs and more. Desto Dubb is also the face of Loose Leaf, the all-natural wholeleaf tobacco wraps, and can be credited for its successful launch of the premier brand it is today.

True to his acronym DON’T EVER STOP TRYING, Desto Dubb is the epitome of hard work, perseverance, and drive. He’s a father, a serial entrepreneur, and seeks to usher in a new era of street culture identity.

That’s A Awful Lot Of Cough Syrup apparel can be seen in the new “House Party” movie. Expect to see more collabs and bold culture statements designed by the streetwear fashion guru himself.