In music, partnerships have a value-added benefit that can widen the audience for any artist. So, imagine the value of a partnership between record labels. This added benefit is exactly what Big Circle Music Group, an independent digital record label, is about to find out. Now partnering with ONErpm, a music distributor and record label, Big Circle Music Group is bringing the representation of digital Motown of today to one of the world’s largest Digital and YouTube Multi-Channel Networks (MCN) specializing in music. Additionally, working with over 300,000 artists, music labels, and video creators worldwide that collectively generate over 8 billion views a month, ONErpm is the perfect partnership to further Big Circle Music Group’s digital music success.
In April 2020, Founder, CEO, and Grammy Award-Winning Songwriter, Carlos Battey, and musical veteran and CFO Darryl Johnson, created Big Circle Music Group to bring Rhythm & Blues (R&B) music to the forefront of pop culture and thrust it into the next decade and beyond with timeless music mixed with revolutionary sounds. This sound is said to have the sultry sounds of R&B infused with contemporary energy and is defined by Carlos (who is also known as a music artist, Jackie’s Boy) as “progressive soul.”
With the Grammy-Award Winning songwriter’s ability to write, sing and perform, and Darryl Johnson’s 30+ years as an artist, musician, and on-air radio personality, it is undeniable the amount of success coming to this label. Big Circle Music Group has set its expectations high for the label and will continue to push the envelope in both business and music.
And it has been working out for them because Big Circle Music Group is not here to slow-walk the label to success. Just months after launching the label in 2020, they strategically released Jackie’s Boy’s Do It Again featuring Shawn Stockman, which was their first official release and yielded over 1 million streams and views on all music platforms. And as they approach the one-year anniversary of launching the label, the duo has partnered with ONErpm. This will further their ability to succeed in their streams for all of the artists signed to Big Circle Music Group. This is a significant accomplishment for the newly minted label.
So, what is next for Big Circle Music Group? On April 23rd, Jackie’s Boy will release his newest single, No Life Guard and on May 28th Jackie’s Boy will release his first EP with Big Circle Music Group and ONErpm. In addition to this, stay on the lookout because Big Circle Music Group is slated for several releases in the coming year, which will include Jackie’s Boy and the funk futuristic band, Discoteck.
Big Circle Music Group has more than caught a vibe and that vibe is certainly here to stay! R&B is back!!
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Dr. Pamela Gurley is a Professional Speaker, Media Journalist, and Author. She has been featured in Forbes; on Good Morning Washington, Good Day Atlanta, and others.