A Conversation With President and CEO of Eleven28 Entertainment, June Archer
Currently, at the helm of a growing multimedia marketing company as President and CEO of ELEVEN28 ENTERTAINMENT, June Archer got his first exposure to the industry on the music scene behind the microphone. He soon realized that his dream would soon become a reality by successfully impacting the industry behind the scenes.
June’s name first emerged on the music scene in 1995 as a member of the Elektra Records recording group Room Service. The group achieved radio and video success with the singles “Ain’t Nothing Wrong” and “Stay”, but he realized it was the business that drove him. Shortly after the group disbanded in 2000, June reconnected with executives and mentors who previously guided him while in the group and he gained insight into the business of music. These experiences solidified June’s conviction that having an undeniable impact on the entertainment industry was his calling.
“For me, making the transition from Artist to Executive is a dream fulfilled. Having been an artist, I can educate up-and-coming artists, producers, and songwriters on what to expect from the industry. As an executive, I can help institute the kind of change that will benefit both sides.”
June also recognized that developing new opportunities and being innovative were important as well. As the creator of New England’s #1 music and entertainment showcase “Hot Chocolate Soul”, June developed a platform for emerging artists in Music, Comedy & Poetry to develop their craft while entertaining the community. This was a platform with which he was not afforded as an up-and-coming artist. And in a commitment to give back, he began devoting a significant amount of time to speaking with teens and young adults about music, as well as the importance of education.
June is a staunch advocate in the fight against HIV/AIDS, as well as the race to find a cure for Breast Cancer. Each year he produces the annual “June Archer’s Celebration of Life” charity event, the proceeds of which benefit various organizations involved in these two worthy causes such as Concerned Citizens for Humanity since 1995. The event also recognizes community champions in the areas of education, arts, sports, and entertainment. In addition, since 2013, June has created and produced a state-wide event, the “100 Men of Color” Black Tie Gala & Awards as well as the “100 Women of Color” Gala & Awards, honoring men and women from Stamford to Springfield in business, entrepreneurship, education, government, entertainment, sports, and public service and for the impact they have on the lives of people in their communities.
June has been the recipient of many honors recognizing all his efforts within his home community of Hartford, the State of Connecticut, and beyond, including “June Archer Day” and “Hot Chocolate Soul Day”. The Mayor, along with the Governor of The State of Connecticut, acknowledges “100 Men of Color Day” and “100 Women of Color Day” in both the City of Hartford and the State of Connecticut. He has been honored by The Heart Bible Institute University with an Honorary Doctorate of Divinity in June of 2019. The Greater Hartford Interdenominational Ministerial Alliance, Inc with The Rev. Dr. Martin Luther King, Jr. “Drum Major Award” (2018). Recognized by Central Connecticut State University for the Ebenezer D. Bassett Humanitarian Award (2017). The Commanders of The Rite, Prince Hall Affiliation honored him with the Silver Eagle Award for Sterling Service in the Uplift of Humanity (2017), The 30th Annual State Capitol Martin Luther King Jr. Day Ceremony with The Martin Luther King, Jr. Award (2016). He has also been awarded for his community service by the “Connecticut Chapter of Men and Women for Justice, Inc” (2013), the “Walk Worthy Award” for Community Service (2010) and the “Caribbean Heritage Award (2010)”. He has also been honored by the NAACP as one of the “100 Most influential Blacks in Connecticut”.
He has also received RIAA Certification Plaques for Platinum (Over 1 Million records sold) selling works on albums by Jay-Z, 50 Cent, and Mario. Gold (Over 500,000 copies) selling work for Omarion, Get Rich or Die Tryin’, and the Hitch movie soundtrack along with Beyonce on the “Pink Panther” movie. June is a 2X Grammy and Soul Train Award Nominee for his contribution to both Mario / “Turning Point” and Omarion / “O” and a member of the Grammy Committee. June has added the credit of Executive Producer to his name with the reality shows “The Docu-Tape” and “Behind the Unsigned”. Both shows debuted on Fuse TV. He also co-produced motivational pre-game content for Sunday NFL Countdown on ESPN for the 2013–2014 season. In addition, he has added the title Author to his accomplishments. June is sharing his keys to success with the world in his debut book, “Yes! Every Day Can Be a Good Day (The Keys To Success That Lead To An Amazing Life)”. This debut was recognized by the NAACP Awards n 2014 for “Best New Author” Consideration and then extended to the younger generation with “Yes! You Can” (A Children’s Book Of Inspiration). With June’s combined musical talents, experience in the entertainment industry, and commitment to community, he is reaching for the stars and encouraging others to join him.
“No goal is ever out of reach. Once you’ve realized your dream, that doesn’t mean you stop. It just means you dream bigger”. — June Archer
What was it like to be honored by the NAACP as one of the “100 Most influential Blacks in Connecticut”?
June: This honor was one that I was very proud of because I work extremely hard to uplift my community and my State and this award represents the work that I have done and continue to do.
What have been some other memorable moments for you in your career so far?
June: Starting the June Archer School of The Arts, creating the 100 Women of Color Gala & Awards and The 100 Men of Color Black Tie Gala & Awards, celebrating 25 years with my annual events Hot Chocolate Soul & June Archer’s Celebration of Life Birthday Party.
What are you currently working on?
June: I am working on a documentary that will talk about the tobacco industry as it relates to the migrant workers that came from Jamaica, Puerto Rico, and HBCU students like MLK who worked the farms. My other personal project is producing a variety show for streaming television called “The June Archer Show”.
What would you like to see more of in the entertainment industry for Black creatives?
June: I really want to see positive images that will inspire and motivate our young creatives and future executives. It is important now more than ever.
What advice would you have for anyone who wants to follow your career path?
June: The best advice I could give anyone looking to follow my footsteps or career path is to master the art of networking. It will be your calling card to sustainable success along your journey. If you don’t know where to start, no worries! The last project I am currently working on that I would like to share is promoting my new online course called: “The Definitive Art of Networking” where I give 18 steps and more to put you on the path of becoming a better networker.Heart
Keep up to date by visiting @junearcher